Mo Assi is the founder and culinary visionary behind Crush Taco, a fast-casual favorite in Frisco, Texas. Known for blending fine-dining techniques with bold, approachable flavors. Mo has spent nearly a decade building a loyal following. His commitment to quality house marinating proteins, hand prepping vegetables, and crafting sauces in house sets Crush Taco apart.
Signature creations like Cornflake Crusted Shrimp Taco, Fried Chicken Elote Taco & Buttermilk Fried “Spicy Rooster” showcase his inventive take on modern Tex-Mex cuisine.
For Mo, hospitality is just as important as the food itself. Guests may come for the tacos, but they return for the personalized service that makes Crush Taco feel like a true community hub. With two thriving locations and expansion on the horizon, Mo continues to push Crush Taco forward with creativity, energy & passion.
Alex Batio, a seasoned restaurant executive with experience at national brands like Smashburger & Blaze Pizza, brings strategic expertise and operational structure to Crush Taco.
Together, Mo and Alex form a powerful team. Mo drives culinary innovation while Alex focuses on scaling operations and growth strategies. Their shared vision ensures Crush Taco stays true to its roots serving high quality, chef-driven tacos while creating memorable experiences and building toward an exciting future.
Why Visit Crush Taco📍
Visit us in Frisco at 11445 Dallas Pkwy #230 or 360 Stonebrook Pkwy #100. Enjoy Baja fish tacos, carne asada burritos, grilled chicken bowls, or veggie options paired with house-made sides and drinks. Fresh, flavorful food and a welcoming space await.
